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What is a Domain Name?   A Domain Name is a string of letters and/or numbers before and after a "."  ( sounded a "dot")  representing an alphanumeric representation of an address on the internet.   Also know as ".com", or URL (Uniform Resource Locator); these easy to remember addresses channel webpage requests and email to numbered around the world. (like 41.452.43.111).   The names are easier to remember than the numbers. 

What is a registry?  A Registry is the one and only company that keeps a list of which domain names are tied to which nameservers.  The registry collects fees from registrars, who collect fees from registrants.  At one time Network Solutions was the registry for .com, the company is now called Verisign Global Registry Services.

What is a registrar?  A registrar is the company that interfaces with customers, called registrants who own the domain names.  The owner of a domain name has an account at a registrar.  Any lookup in a whois database will show the account information of the account owner as the owner of the domain name.  In additional, the owner can setup administrative, technical and billing contacts for each domain name.  At one time Network Solutions was the only registrar, and the registry operator.  This monopoly ended in 2000 when competition was brought ot the registrar level.  Prices have dropped from $35 to $6-15. Network Solutions is now a separate company from the registry and competes with other registrars with no advantage per se.

How are websites built on domain names?  At each registrar, the account owner chooses "nameservers" for each domain.  The nameservers (DNS) control where each and every lookup of any address on that domain is sent to either retrieve a webpage or receive an email.  This is also tied into hosting.

What is hosting?  Originally many internet websites were on computers directly connected to the internet.  In many cases the owners of a website didn't have or want to operate their own servers.  They contracted with registrars and other hosting company's to "host" their pages.  By setting the nameservers for a domain to the servers recommended by the hosting company, all traffic to each domain name is sent to the hosting company to receive first the home page and then any other selected pages.

Which registrar should I use?  There are over 400 registrars, we use the top 10 who provide the best security and pricing.

Can I move my name between registrars?  Yes.  A transfer process exists where the registry is notified that the domain name is being moved form one registrar to another.  This is accomplished by paying the gaining or new registrar an annual fee which extends the length of the current registration by one year.  The contact and owner of the domain name are sent an email asking them to confirm the intent to transfer and asking for a specific code called an EPP code.  Only the owner of a domain name can access the EPP code.  The old registrar then moves the record of the name to the new registrar.

What is a push?  To change the owner of a domain name it can be moved between accounts at the same registrar for no fee and without any delay or code request.  The registry still maintains which registrar is responsible for the name, and the registrar then switches the name between accounts. This is the fastest way to acquire a name.

What if my name is stolen?  A Process exists called a UDRP where an arbitrator can force a registrar to move the name back to a rightful owner. this process is also used when a trademark owner think they have a case to retrieve an inappropriate registration.

How do I buy a domain name?  Our company owns a premier portfolio of domain names we would like to develop.  In many cases before we develop these names we receive and sometimes accept offer to buy these names.  We collect payment via company check, credit card or Paypal. We also use escrow services like Escrow.com and pay part of the fee if the transaction is over $2500. On transfers over $10,000 we prefer to do a separate legal agreement and we split attorney fees. Upon receipt of payment, we create an account at the registrar where name currently resides and move the name into an account for the new owner. We send the new owner a password for the account which the new owner is then encouraged to change to one only he/she knows.  The new owner then receives the renewal notices, sets up the maneuverers or can move to any other registrar.


 

Page Howe at the recent Traffic West Domain Conference.....

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